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Model tells America how Sikhs are different

 

Kenneth Cole campaign comes at a time when there are still reports of hate crimes and victimization of Sikhs

 

Washington: They have gained a reputation as fearless fighters and fabulous farmers. They have a genius with things mechanical and they are frontiersmen in exploration. Now, a 20-foot high mural in Midtown Manhattan and a slick new video of a handsome young Sikh is explaining the famed Indian community to the world while seeking to overturn prejudice and stereotype that has followed them in the post-9/11 era.

Sandeep ‘‘Sonny’’ Singh Caberwal is the talk — and toast — of the community for becoming the poster boy for Kenneth Cole, the American fashion designer, in his new campaign titled ‘‘We all walk in different shoes,’’ celebrating what is being called the company’s ‘‘25 years of non-uniform thinkers’’. Although the campaign features other unusual representatives, such as an Israeli and Palestinian film director duo and an HIV positive magazine editor, it’s Caberwal’s striking visage that is attracting attention in a country where every new face has its few seconds of fame.

The Kenneth Cole campaign comes at a time when there are still reports of hate crimes and victimization of Sikhs in the west despite efforts by community activists and organizations like Sikh Coalition and United Sikhs to educate the people. Only last week, a New Jersey woman was arrested after trying to remove the turban of a Sikh man in a bar.

Caberwal is an entrepreneur, coowner of the Tavalon Tea Company in New York City. An alumnus of Duke University, North Carolina, and a graduate of Washington DC’s Georgetown University Law School, he is also an accomplished tabla player who has cut a record.

6 February 2008
 

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