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Zee TV pulls down hoarding after Sikhs object to TV ad
WSN Network

MUMBAI: Immediately after Sikhs protested against a Zee TV hoarding in Mumbai,  the channel reacted and pulled it down saying it never had any intention to hurt or misrepresent the community.  

The Sri Guru Singh Sabha (SGSS) had raised protests over Zee TV's new soap Ranbir Rano's hoarding that was put up above a non-vegetarian restaurant between Bandra station and SV Road on Monday. The ad featured the silhouette of a couple and the Golden Temple at the background.  

Darshan Singh Parmar of SGSS's Chembur wing, said, "The hoarding of Shri Harmandir Sahib, our holy shrine, put above a restaurant called UP Azad, where meat and alcohol are distributed is insulting."  

Following the objection, the Zee TV officials pulled down the hoarding on Wednesday night. Tarun Mehra, Zee TV business head, said, "We considered their point of view and as we had no intentions to hurt their sentiments, we immediately brought down the hoarding." The area where the hoarding was erected is one of the area's prime advertising spots.

Kulwant Singh, joint secretary, SGSS, said, "Most of the time, these misrepresentations are done out of ignorance. We are happy that Zee responded positively."

1 October 2008
 

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